A crypto investment strategy is the approach you are following when you're investing in digital assets. The goal is to make a profit and manage your risk. To name a few, it can be a directional strategy (betting on an asset’s price movement in one direction, either up or down), a market-neutral strategy (aiming to avoid exposure to price swings altogether), or a fundamental strategy (analyzing the underlying factors that determine the true value of a digital asset, such as adoption, team, partnerships, etc.). To execute these strategies you can simply buy an asset, hold it in your wallet or leverage more complex tools like derivatives and DeFi platforms. Following a strategy is key for investors who are investing in digital assets. It helps them to do proper risk management and generate profits.